The UK agent for Birkenstock has relocated its London flagship store. The new 600 sq ft store located on 24 Neal Street will see a modern and bright finish and is in line with the brand’s new strategy moving forward. Acting as a blank canvas, white walls are covered with minimalist oak shelves. The rear of the store is due to be fitted with iPads and a feature wall in the upcoming months where customers will be able to browse and buy directly from the Birkenstock web-store. Birkenstock is currently sold in 80 countries all over the world with core markets in Central Europe, Japan and the US.

www.birkenstock.co.uk