Björn Borg has appointed Canoe PR to handle its UK press and publicity. Björn Borg is a Swedish sport fashion brand that offers a range of sportswear and underwear. The brand offers functional and fashionable sportswear apparel for women and men, in colourful designs. The product range is currently comprised of three main categories: workout, running and tennis. Underwear is Björn Borg’s largest product area, with men’s being the most popular, and is available for both men and women in a variety of categories and segments including active underwear. This is complemented by socks and swimwear. In autumn/winter 2015 the brand is launching Iconic underwear collection for men and women.

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@bjornborguk
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