London-based blow-dry bar blo by realhair has appointed PJPR to manage its PR activity. Founded by in-salon haircare brand realhair, blo by realhair is an express blow-dry bar with wellbeing for hair at the heart of its offering. The wellbeing for hair philosophy begins with a backwash using a gentle cleanse shampoo and nourishing conditioner, followed by a 90 percent conditioning gloss. Trained stylists use realhair’s signature styling products such as the Plumper and Root Lift along with natural boar bristle brushes which minimise heat damage whilst stimulating the scalp to encourage natural hair growth. blo by realhair stylists are expertly trained and skilled in providing clients with effortless hair within 30 minutes and are on hand to offer clients up-to-date hair care and maintenance advice. A blow-dry is priced at £25 with no appointment necessary.

www.realhair.co.uk
@blobyrealhair