Online fashion retailer boohoo announces partnership with singer Little Nikki 

 

Manchester-based online fashion retailer boohoo.com has teamed up with singer Little Nikki in a multifaceted brand partnership deal. The global deal will be headlined with an ad running internationally on terrestrial channels and supported online with a shoppable music video including ‘Buy it Now’ features on digital platforms. boohoo are the first retailer to be solely responsible for production and product in an ad of this nature with the Q4 advertisement showcasing their AW13 collection, as worn by Little Nikki and her team of dancers. Little Nikki’s collaboration with boohoo.com will see her styled in two of boohoo’s key AW13 trends, Rebel and Future Sports, in the latest TV ad. The partnership will also see the brand and artist join forces for product placement in the Little Nikki Says video, social media activation, events, live performances and a boohooTV special – available to watch exclusively on boohoo.com and on boohoo’s YouTube channel. Social Media will also form a large part of the campaign, with boohoo’s Facebook, Twitter and Instagram sites offering Little Nikki fans exclusive behind-the-scenes updates on the collaboration. The advertisement will air in August.