boohoo.com and Style for Stroke have announced new partners for its #famouslastwords campaign. The campaign is based around collaborations with key ambassadors to raise awareness for Style for Stroke by creating a collection of personalised T-shirts. Each partner takes up the challenge of designing the ultimate slogan T-shirt featuring the words you would like to be remembered for, creating an exclusive range entitled ‘Famous Last Words’. For 2015 boohoo.com and Style for Stroke have announced partnerships with some of the biggest social influencers: Vloggers Zoella and Niomi Smart, Model Ash Stymest, John and Leon personal trainers The Lean Machines and Singer/Songwriter Tallia Storm. Additionally, the collection will expand across vests and hoodies this year as well as T-shirts. The collection will be available exclusively at boohoo.com, launching on May 11 with prices from £10. A minimum of 25% of the retail price from the sale of each T-shirt will go to the Stroke Association. boohoo.com will also be donating 10% of all sales through the eBay page to the Stroke association for the launch week. Previous collaboration partners have included Kelly Osbourne, Mel B, Radio DJ Sarah – Jane Crawford, MTV presenter Lilah Parsons, Revenge actor Barry Sloane, Made in Chelsea’s Binky Felstead and Lucy Watson.

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