Online fashion retailer Boohoo introduces boohooMAN

 

Global online fashion retailer boohoo has announced the launch of boohooMAN for AW13. Founded in 2006, boohooMAN is the first in-house collection designed by the brand. The collection draws inspiration from the catwalk and street fashion, and is streamlined into four key trends for the upcoming season: Freshman, True Grit, Militarian and Vive Le Punk. Prices for clothing start at £12 and up to £50 for outerwear, offering customer an alternative to the high street. In addition the brand has also created new dedicated menswear channels on social media and bespoke menswear content for its email newsletters and in-house magazine, Stylefix. New styles will be added to the website daily.