BRAD Biophotonic Skin Care makes UK debut
Today sees the launch of LA-based BRAD Biophotonic Skin Care in the UK. Available exclusively on abeautifulworld.co.uk, the range was originally developed for private charter jet clientèle to protect against frequent air travel. Using state of the art technologies, BRAD Biophotonic Skin Care protects the skin against even the most harsh environmental factors, and repairs and regenerates using only the purest natural ingredients. Every product in the range is designed to protect the skin from the harmful affects of frequent travel, urban stressors and modern living such as poor air quality, extreme temperature fluctuations, low humidity, and exposure to chemical pollutants, harsh environmental factors and damaging UV light. All BRAD products are produced using bio-fermentation, which not only prevents oxidation so maintaining the maximum potency and effectiveness of the ingredients, but also concentrates the nutrient value and increases the bio-availability of ingredients so they can be absorbed deeply into the skin. BRAD’s Biophotonic violet glass packaging protects the products against deterioration allowing only violet light to penetrate which continues to activate and energise the formulations extending their shelf life. Products include BRAD Ultra Peel (£105), Sea Mineral Purify – Cleansing Gel (£27), Anti-Fatigue Mist – Energising Active Hydration (£39), Ultra Elastin Lift – Active Sculpting Serum (£125) and Ultra Elastin – Sculpting Firming Cream Complex (£115).