Brandnation has been appointed by Media 10, the creators of 100% Optical, to handle the international launch and PR for the 2015 event, which will take place at London’s Excel 7-9th February 2015. 100% Optical is the UK’s largest audited trade event for optical professionals. The 2015 100% Optical event will build upon the success of the inaugural 2014 event, which with over 5,000 visitors, demonstrated the need for a major new optical industry event and annual exhibition in London. The agency’s brief includes handling international communications leading up to the event as well as managing the on site press office at Excel in February.

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