Bright Light has been appointed to handle the PR for Question Air, the chain of five luxury boutiques as well as an online store. The boutique stocks premium labels sourced globally, with brands including Senso, Anine Bing and Leon & Harper as well as a denim edit, for which Question Air has become renowned, being the UK launch stockists of For All Mankind. The store was established in 1990 with locations from Wimbledon Village to Hampstead and a new store in Chichester opening this week. Bright Light has used its extensive experience in luxury fashion PR and events to cultivate a distinctive media strategy that will raise the profile of the store and website ahead of its 25th anniversary later this year.

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