Brandnation has been appointed by Frog Bikes to handle its UK PR activity. The agency’s remit includes building the brand’s UK consumer media profile, developing mainstream consumer awareness and supporting a number of planned promotional initiatives including a schools programme. The British brand offers innovative, kid’s lightweight bikes and is dedicated to making cycling fun for children. The frames are manufactured from super-lightweight but strong aluminum with hand picked components that offer high performance without compromising on weight. Designed specifically for younger riders the frames allow them to enjoy the learning process more as they progress. The brakes and gears have been carefully designed for smaller hands making it easier for children to handle the bikes whilst the super light weight makes it easier for their parents too.

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