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    British Council, BFC & Mercedes-Benz partner to present work by emerging fashion designers at IFS

    The British Council, British Fashion Council (BFC) and Mercedes-Benz have announced that collectively they will present work by emerging fashion designers from 25 countries for the International Fashion Showcase (IFS) 2017 when it returns to Somerset House for a second year in February. The exhibition will be the sixth edition of the annual showcase and forms a key part of London Fashion Week Festival, giving the public the opportunity to celebrate fashion and its universal relevance. This is the first time the IFS will be supported and presented by Mercedes-Benz that for the past 21 years has established itself globally as a key player and partner at key international fashion shows and events. The IFS is a series of specially-commissioned and curated fashion installations featuring work by emerging designers from all over the world. Since 2012, 550 of the most exciting international designers from 70 countries have exhibited as part of the initiative. IFS responds to London’s reputation for promoting and supporting new talent in the creative industries by providing opportunities for designers from overseas to engage with the UK fashion community and build international connections. The theme of this year’s exhibition is Local/Global. Countries have been invited to explore the influence of place on fashion and to examine how emerging designers can transform their local culture into a global language.

    www.britishcouncil.org
    @BritishCouncil
    www.britishfashioncouncil.co.uk
    @BFC
    www.mercedes-benz.co.uk
    @MercedesBenz

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