British Fashion Council announces NEWGEN SS14 recipients 

 

The British Fashion Council has announced nine fashion labels that will receive sponsorship to showcase SS14 collections at London Fashion Week in September from the newly focused designer support initiative, NEWGEN sponsored by TOPSHOP. J.JS Lee, Lucas Nascimento, Marques’Almeida, Simone Rocha and Sister by Sibling will receive catwalk sponsorship; 1205, Nasir Mazhar and Sophia Webster will receive presentation sponsorship; and Liam Fahy will receive exhibition sponsorship. As part of the BFC’s three year strategy to support growth in the sector, it is developing and broadening its designer business support. The BFC have recognised that with growing international demand, existing and new schemes need to focus further on the designers at this crucial stage of their business development. NEWGEN will remain the BFC’s landmark scheme to support the very best emerging talents whose ambition is to build global, high end fashion brands for the future.