British Fashion Council’s LONDON show ROOMS expands to Brazil

 

The British Fashion Council’s international showcasing initiative LONDON show ROOMS is bringing a selection of British designers to Brazil. Supported by Farfetch, its global sponsor, this new venture takes place today, November 12, just after São Paulo Fashion Week and Fashion Rio, at Galeria Logo in São Paulo. The eight designers showcasing their SS14 collections within the showroom are Barbara Casasola, David Koma, Holly Fulton (pictured), Michael van der Ham, Nicholas Kirkwood, Richard Nicoll, Sophia Webster and Todd Lynn. Having just celebrated its 5th anniversary and 30th showroom in Paris this season, LONDON show ROOMS currently travels to four key markets: Paris, New York, Los Angeles and Hong Kong. LONDON show ROOMS São Paulo is the next step to further elevating the profile of British designers. Participating designers were specifically selected for the Brazilian market and will be introduced to Brazilian media, creatives, retailers and high net worth individuals. The designers, collections are sold on Farfetch.com, offering them a global online sales platform.