London Fashion Week announces exclusive product sponsorship deal with TONI&GUY

 

From September 2013, label.m, TONI&GUY’s Professional Haircare range, is joining forces with the British Fashion Council in a partnership deal. It is the first time ever that London Fashion Week (LFW) has lent its name to a product line as part of an official product endorsement deal. In this exclusive collaboration, the label.m Professional Haircare range will feature the official LFW logo on all its packaging. The specially branded product will be sold in over 5,000 TONI&GUY and label.m appointed salons across 41 countries, providing an innovative new platform for connecting with international markets. The London Fashion Week label.m Professional Haircare range will be launched in the UK from September 2013 at London Fashion Week, and in TONI&GUY and appointed label.m salons, with a planned global roll-out during 2014.

 

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