The British Fashion Council (BFC) has today announced the eight emerging designers who will receive NEWGEN support, sponsored by Topshop, to showcase their AW16 collections at London Fashion Week (LFW) on February 19-23, 2106. Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Ryan Lo and Sadie Williams will all receive support this season. Ashley Williams and Ryan Lo will both host catwalk shows while the other designers will host static presentations. Both Marta Jakubowski and Sadie Williams first joined NEWGEN for AW15 and have had installations within the NEWGEN area in the Designer Showrooms for the past two seasons. This February both designers will showcase their latest collections with a standalone presentation on the LFW schedule for the first time. Each of the NEWGEN designers will be allocated a dedicated pop-up showroom space within the Designer Showrooms at Brewer Street Car Park, each designer will take residence after their show or presentation to maximise sales potential. The NEWGEN committee has also selected Roberta Einer as One-To-Watch for this season. The recent Westminster fashion graduate will present an installation in the NEWGEN area within the Designer Showrooms. Faustine Steinmetz and Marta Jakubowksi were both previously selected as Ones-To-Watch before graduating to full NEWGEN support.

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