B Public Relations has been appointed to handle the PR for British fashion label Red or Dead. Founded in 1982 by Wayne and Gerardine Hemingway, and owned by global fashion, sports and outdoor brand group Pentland plc, Red or Dead, current collections span footwear, clothing, hosiery, eyewear, bags and bicycles, created in alliance with partners including Bank, Schuh, Pamela Mann, Specsavers and Raleigh. B Public Relations will handle all media relations, VIP product placement and strategic initiatives. High summer collections and the new Mad In England customisable optical range, launching May 2014, will be shown at the agency’s forthcoming press day – see Fashion Insight Events. Additionally, Rosanna Sopp has joined the agency as a Senior Account Executive. Previously at Rain Communications, Rosanna will be working on the Red or Dead account and others including Seraphine and Eric Bompard cashmere.

redordead.com
@redordeadlondon