British GQ and social network Vero today announce an innovative content partnership that will see specially commissioned GQ editorial regularly on the Vero platform. Vero is a social network that makes sharing the things we love simpler and more focused, especially music. Thanks to Vero’s unique integration with Apple Music, users can listen to songs recommended by their friends without leaving the app. This collaboration delivers brand presence and content creation, combined to maximise the impact of GQ’s journalism, in this case offering a specific focus on music and the various lifestyle areas it impacts. British GQ’s channel on Vero will be home to recommendations and commentary from its award-winning writers and editors. This collaboration sees the creation of a new hire. Kathleen Johnston takes up the specially created role of Social Content Editor, responsible for producing editorial for the Vero platform as well as GQ’s existing social platforms. Kathleen brings to this new role editorial experience from Condé Nast Traveller, British GQ and Wonderland magazine. Launching today, British GQ’s Vero profile will already be populated with examples of what’s to come. Running throughout 2018 and beyond, the collaboration will highlight GQ’s access and authority in the music arena, introducing a new audience to the compelling, entertaining and engaging GQ world. This partnership with Vero follows a successful 2016 collaboration between GQ and Oliver Spencer, which created a unique catwalk experience and menswear first in allowing fans of the designer to buy straight from the catwalk through Oliver Spencer’s Vero profile – heralding a new way of shopping for style savvy men.

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