British GQ collaborates with Mankind to launch The GQ Edition
British GQ has collaborated with Mankind, the ultimate destination for male grooming, in launching The GQ Edition. The latest in the Mankind grooming box series and part of The Christmas Collection, The GQ Edition boasts a powerful mix of must-have products across the most desired of male grooming brands. The perfect Christmas gift for the style conscious GQ reader, The GQ Edition is encased in a luxurious Mankind box and includes 12 full-sized products across premium skincare, haircare, shaving and body care brands. Vanessa Kingori, Publisher of British GQ, commented: “We are delighted to partner with Mankind on this project. There is a natural synergy between our brands that has allowed us to create a grooming retail opportunity our consumers will love. GQ’s grooming credentials and endorsement power stand unrivalled in the men’s market, this premium offering of full-size men’s products capitalizes on this and is a game-changer in this sector. The GQ x Mankind grooming collection is a must-have for the GQ man.” Curated by the British GQ team, the collection includes everything to create the ultimate grooming routine. Perfect for revitalizing skin with brands such as Omorovicza and Clinique, GQ readers can achieve the perfect close shave with the Gentlemen’s Tonic Ivory Razor as well as master the perfect quiff thanks to Korres and Men-U. The GQ Edition, part of the Mankind Christmas Collection, will be unveiled during a British GQ Facebook Live session on October 10, hosted by Acting Style and Grooming Editor Carlotta Constant, and will go on sale simultaneously. Retailing at £100 (and worth over £400), it will be available exclusively at www.mankind.co.uk.
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