This month sees the launch of British perfume house Deco London, a new British perfume house devoted to the revival of 1920s fragrances. Inspired by young bohemian aristocrats and socialites who populated London in the 20s, Deco London offers six Eau de Parfums, three for women and three for men. With the intention of safeguarding the historical and artistic heritage of the glamorous decade, Deco London pays homage to the twenties, combining the highest quality raw materials with straightforward sophisticated perfumery to offer a selection of luxurious bouquets. Its art deco packaging elegantly reflects the fashion of the time and artistic passion contained within each bottle. Each of the six perfumes has been carefully developed based on extensive research, to offer alluring and contemporary blends from the opulent era. Florals are at the heart of collection, combined with either woody, spicy or oriental notes, along with citrus, musk and amber scatterings. Fragrances include Millicent, Loretta, Constance, Ernest, Quentin and Lawrence. Available in a 50ml Eau de Parfum for £75, Deco London is available exclusively online. Additionally, the brand has appointed Witt Herring to handle its launch and PR activity.

www.deco-london.com
@decolondon
www.witt-herring.com
@lucieherring