On the occasion of its 130th anniversary, Bulgari announces the launch of a new silver and ceramic Save the Children pendant, with the ambitious goal to generate an additional €1 million to save over 50,000 newborn children’s lives. Over 170 celebrities have supported this campaign so far, with the following celebrities taking part in a photo shoot this year including Meg Ryan, Naomi Watts, Oliver Stone, Alexander Ludwig, Camilla Belle, Dita Von Teese (pictured), Jeremy Piven, Jeremy Renner, Lara Pulver, Olga Kurylenko, Olivia Cooke, Olivia Munn, Tom Welling, Andrea Riseborough, Ashley Greene, Dhani Harrison, Jon Hamm, Lena Hedley and Lizzy Caplan. With the addition of this new jewel to its collections, Bulgari aims to save 50,000 newborn children and their mothers through life-saving healthcare services in poor, conflict-affected countries and in emergency situations. To date, the sales of its specially designed Save the Children ring have helped raise over €20 million in donations for Save the Children. Inspired by the B.zero1 jewellery line, the special collection comprises a ring, launched in October 2010, and the new pendant, launched in April 2014. The collection is available in Bulgari stores worldwide, select department stores, and on Bulgari’s website (in the US and Japan) for €420 each for the ring and the pendant, of which €75 are donated to Save the Children.

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