Halpern PR has been appointed as the PR agency to launch US-based restaurant brand by CHLOE. in the UK. by CHLOE., the US-based, plant-based, fast casual restaurant, will open its first international site in early 2018, marking the popular, award-winning brand’s inaugural overseas expansion. The Covent Garden, central London-based flagship will seat up to 70 guests, offering the signature by CHLOE. menu as well as offering grab and go. by CHLOE. offers delicious, wholesome, plant-based food that fuels and energises without compromising on flavour or taste. The menu includes seasonal salads, soups, burgers, sandwiches, fresh pastas, daily-baked sweets (Sweets by CHLOE.), dairy-free ice cream (Chill by CHLOE.) and more, all of which are made in-house daily. Popular dishes include The Guac Burger, Quinoa Taco Salad, Matcha Kelp Noodles and Mac n Cheese amongst others. The London restaurant will also debut select items exclusive to the UK audience. Referred to as ‘the best vegan restaurant in town, maybe the world’ by Infatuation; awarded ‘best veggie burgers in NYC’ by Time Out New York; and named ‘2017 Top 100 Movers and Shakers’ by Fast Casual Magazine, by CHLOE. has attracted 80,000 followers to its Instagram page (@eatbychloe), as well as 22,000 uses of the hashtag (#byCHLOE) since opening. 100,000 guests dine at one of the seven US restaurants every month with more than 610,000 burgers sold since July 2015. by CHLOE. has selected Halpern PR to support bringing the brand to the UK, with the first site set to open after the New Year in 2018, and additional sites planned for 2018; further partners for expansion across all regions are also being explored. Halpern will begin working with by CHLOE. with immediate effect.

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