Casio watch brand G-SHOCK has appointed Canoe to handle their UK press for the launch of their brand new concept store on Carnaby Street, London. Canoe will support G-SHOCK on all media activity surrounding the store launch with immediate effect. Widely celebrated as making the toughest watches in the world, G-SHOCK are set to return to the iconic London street, where their first ever UK store was opened 7 years ago. Set over two floors, the first will allow consumers the opportunity to purchase the latest styles, collaborations and designs from the G-SHOCK range, while the basement will be a creative event space and will serve as a go-to hub for all things G-SHOCK. The new G-SHOCK London concept store is slated to open in June 2017 on Carnaby Street, London.

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