CEW (UK) announces change to Demonstration Night format

 

CEW (UK) has announced a change to its Demonstration Night in February 2014. The event will become a platform for market research and competitive intelligence. CEW (UK) members will be able to walk the aisles to get a feel for trends in each of the categories, and also see what their competitors view as their most innovative and important introductions. As members leave they will be given a pre-packed super bag containing a carefully chosen selection of products demonstrated that evening to take away, test and then vote on. This year the event focuses on encouraging members to spend time talking and learning about the products at each brand’s counter, without having to walk the aisle to collect products.