APR Communications has been appointed by the world’s first luxury childrenswear brand dedicated to cashmere, Cashmirino. APR Communications will be responsible for implementing a strategic PR and communications campaign, positioning Cashmirino as the ultimate choice for childrenswear whilst supporting the brand’s UK store within London’s Burlington Arcade. Founded in 2000 in Milan, Cashmirino is a family owned company that travels the world sourcing the finest materials. Using only 100% natural fibres, each piece of Cashmirino clothing fuses luxurious fabrics with classic designs that celebrate childhood. The brand caters for babies (0-18 months), children (2-8 years), juniors (10-14 years) and now fathers.

www.cashmirino.com
@cashmirino