Home hair colour brand, nice’n easy has announced actress Christina Hendricks as its Brand Ambassador. In her latest role, Christina Hendricks represents nice’n easy’s new Shift a Shade campaign; inspiring women to make a hair shade shift to find their true colour. “I’m so excited about being the new nice’n easy ambassador,” says Hendricks, “it’s a product I’ve been using ever since I went red. I love that the results from nice’n easy are so natural looking; I know it’s going to turn out natural and beautiful and I don’t have to worry about it. People never believe that I do my hair colour myself at home. They say, ‘You don’t do your hair at home by yourself, do you?’ and I always reply and say ‘I honestly do!’” The nice’n easy Shift a Shade advertising campaign featuring Christina will air from January 2015 in the UK & Ireland and the USA & Canada.

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