This month sees the launch of the Christmas In July Festival. Aimed to be the ‘London Fashion Week’ of Christmas press launches, the Christmas In July Festival will be an annual retail PR initiative where brands launch festive gift collections to the media. In recent years, retailers are finding it increasingly challenging to host individual press launches; with attendance numbers falling as a result of journalists being able to attend less than 25% of the invitations they receive. This has created demand for Christmas press launches to be run like London Fashion Week, where the event offers a one-stop destination for brands to showcase their Christmas collections, providing varied content for features and gift guides. The Christmas In July Festival will feature over 100 brands exhibiting their gift ranges to over 1,000 media and influencers this July (see Events). Categories include Luxury & Designer, Beauty & Grooming, Fashion & Accessories, Gadgets & Technology, Home & Garden, Children’s Toys & Gifts, Food & Drink, and Health, Fitness & Leisure.

www.christmasinjuly.co
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