Citizen Watch UK announces a new direction in its global Brand Ambassador programme with the introduction of Grammy Award Winner, Kelly Clarkson. The superstar singer-songwriter joins a team of Citizen Brand Ambassadors including Kevin Pietersen, Victoria Azarenka and Eli Manning. The announcement sees a departure from a purely sporting focus and a shift of emphasis towards the women’s market. Kelly Clarkson comments: “Style and performance are a part of my everyday life, so Citizen Watches are a great fit for me! I am so pleased to be joining the family of Citizen Brand Ambassadors and can’t wait to wear my new watches and support the brand.” Broadcast and print advertising featuring Kelly Clarkson in her new role will debut in spring / summer 2014.

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