Clean Beauty Co. has announced the launch of Prime Time, a revolutionary new vegan and cruelty-free priming facial polish. A part of its new eco luxe diffusion skincare line called BYBI Beauty, it contains fruit enzymes and marshmallow root. Prime Time (£24) contains 100% natural ingredients and works to prep skin to readily absorb the nutrients in your serums, toners and moisturisers, helping you get the best out of your products and ultimately making them work harder.

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