Today sees the launch of Clinique’s Dramatically Different Moisturizing Lotion+. In order to accomplish its dual mission – to provide barrier strength and to boost the moisturising power, Clinique paired new formulating technology with ingredients that have a dermatological heritage for efficacy and comfort. When the original Dramatically Different Moisturizing Lotion was developed, Dr. Norman Orentreich insisted on using ingredients that work optimally with the skin. Today, Dr. David and Dr. Catherine Orentreich continue to advise using ingredients familiar to the skin because these are effective and are least likely to provoke irritation. The Barrier Strengthening Complex includes a blend of sunflower seed cake, barley extract and cucumber extract that helps to strengthen the skin’s barrier, imparting resilience and resistance to environmental stresses. The new moisturising ingredients include Hyaluronic Acid, proven effective in helping skin hold onto moisture for improved hydration; and Glycerin, a humectant that attracts moisture to skin. Clinique Dramatically Different Moisturizing Lotion is available nationwide at Clinique counters and online at clinique.co.uk from July 12 priced £29.50 (125ML with Pump), £28.00 (125ML) and £17.00 (50ML Bottle/Tube).