Haircare brand Colour-Freedom by Knight & Wilson has launched. The brand offers a range of semi-permanent creative colours which can be used on pre-lightened hair to give vibrant tones in minutes. Its professional formulation can also be adapted to give a pastel tone when the Colour-Freedom Pasteliser is added. Free from peroxide and harsh chemicals, Colour-Freedom is infused with shea butter and argan oil to nourish, protect and leave hair radiant. This formula boosts colour penetration for even, radiant results that fade in six to 10 washes. Colour-Freedom is available in eight colours including Red Poppy, Truly Blue, Orange Sorbet, Silver Blonde, Magenta Dream, Crimson Red, Mystic Purple and Pink Pizazz plus an additional Pasteliser to create pastel tones. Colour-Freedom will be available exclusively in Superdrug stores nationwide from February priced at £6.99.

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