Cosmopolitan has relanched its UK website with mobile-first design. The new site is fully optimised and developed to prioritise mobile and social media, making it easier to share content with enhanced social share buttons, easy navigation and a clean streamlined layout. The new user interface, designed to maximise audience engagement, captures content via a constant feed. An impending commenting system will also pull readers’ conversations about the content directly from Facebook giving them the opportunity to be instantly involved in Cosmopolitan’s community. Bespoke technology created exclusively for use within Hearst creates a fresh experience for every reader, constantly providing new content that’s personal to them. A new fashion concept is under development, enabled by the new technology and will be launched in the autumn.

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