Fashion label Cotton Love launches

 

November marks the launch of UK-based fashion label Cotton Love. Its debut menswear and womenswear collection, available via crowd funding platform Kickstarter, comprises five womenswear and four menswear designs. Cotton Love offers functional, easy to wear clothing inspired by 90s minimalism, eastern silhouettes and antique workwear. Launching via Kickstarter on a pre-order basis ensures that the brand is able to manage production quantities and maintain manufacturing within the UK. This route to market enables immediate feedback from its customers and creates a community, reinforcing its brand values of honesty.