Crocs has announched the launch of its Come As You Are campaign to celebrate the uniqueness of individuals and inspiring people to be comfortable in their own shoes. The campaign is led by celebrity brand ambassadors Drew Barrymore, John Cena, YOONA and Henry Lau. Crocs will deploy the campaign throughout the remainder 2017 via a mix of digital advertising, public relations, and social media, featuring the hashtag #ComeAsYouAre and introducing new and unexpected styles. These marketing efforts will be focused on the United States, Japan, China, Germany, South Korea and the United Kingdom, and will bring together celebrities, influencers and consumers around the world to share what makes them unique and encourage others to do the same. Crocs are also deploying “Be Yourselfie”, a GIF generator that allows consumers to express what makes them unique in a fun, sharable way.

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