New cyclewear brand Fat Lad At The Back has appointed The Earned Agency to handle its PR, social media and experiential activity. Launching online at evanscycles.com, the brand offers sportswear for the larger-sized cyclist including tops, jackets, shorts and a range of accessories in sizes ranging from 28” to 60” waist and 36” to 58” chest. To help get the desired design and feel, Fat Lad At The Back added length to the jersey’s and shorts, bigger armholes, alterations to the shape and girth of the products, to help accommodate the larger rider. Additionally, the brand offers customers the opportunity to provide measurements before ordering via its website to ensure a perfect fit. Created by husband and wife team, Richard Bye and Lynn Bye, Fat Lad At The Back is manufactured in Italy using the highest quality Italian technical fabrics available. The range consists of a Balmy Short Sleeve Jersey (£49.99), Ey Up Bib Shorts (£59.99), Nippy Long Sleeve Jersey (£59.99), Lads Champion Super Roubaix Padded Bib Tights (£79.99), Snicket Lightweight Buff (£14.99) and Singing in the Rain Waterproof & Windproof Jacket (£139.99). A new seasonal range will be launched every six months, with more colours and combinations incorporated into the range. Fat Lad At The Back is available online at evanscycles.com and fatladattheback.com.

www.fatladattheback.com
@FatLadAtTheBack