D.HEDRAL to launch first flagship store in London

 

Italian bodywear brand D.HEDRAL opens its first store on London’s Neal Street at the end of this month. The flagship store will offer luxury men’s and women’s underwear and beachwear designed and manufactured in Italy. AngleFit Technology used throughout D.HEDRAL’s underwear and beachwear is a brand-new fit concept that will be communicated in-store. To achieve this, shoppers will experience an interactive Minority Report viewing platform that screens D.HEDRAL’s product offering, an introduction to AngleFit, and acts as the gateway to the ecomms experience.