Terry Bates launches denim brand D.I.E. appoints Fabric PR

 

New denim brand D.I.E. has appointed Fabric PR to handle its PR and communications activity. D.I.E. was founded by Terry Bates who previously launched both G-Star and Denham in the UK as well as running UK operations for brands including Pepe Jeans London and Replay. D.I.E., an acronym for Denim Is Everything, will offer menswear featuring a broad cross-section of directional denim silhouettes.