US retailer David’s Bridal appoints Halpern & Golley Slater London to handle UK launch

 

Bridal, formalwear and special occasion retailer David’s Bridal has appointed Halpern and Golley Slater London to support its UK launch. Halpern has been appointed to implement the strategic UK consumer and trade PR campaign centering on grand opening support and the development of a strategic campaign to cement the brand into the UK retail market. Golley Slater London has been appointed to handle digital strategy and web design; on and off line advertising; point of sale and the CRM strategy. The Golley Slater London media business will also be buying the on and off line media to support the launch and on-going activity. David’s Bridal has over 300 stores in the US and Canada with its first UK store set to open at Westfield Stratford City this autumn. Additional locations throughout the UK are planned over the next several years.