Designer Parfums has appointed Kilpatrick PR to handle the PR activity for the launch of a new Ghost fragrance, as part of the brand’s first ever integrated campaign. Launching in May, the new scent joins the existing portfolio by Ghost which initially launched in 2000. The first Ghost fragrance to be launched by Designer Parfums will be stocked at Boots, Superdrug, Debenhams, The Perfume Shop, The Fragrance Shop and World Duty Free.

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