Youth travel brand Topdeck Travel has appointed integrated communications agency, Diffusion to drive brand awareness in the UK market. Diffusion has been briefed to promote the brand’s unforgettable travel adventures for 18 to 30 somethings through targeted media and influencer relations, press trips and a proactive press office. Working alongside the internal PR and marketing team at Topdeck Travel, Diffusion will be coordinating communications across social, traditional and digital channels to showcase the brand’s 40 year heritage and its extensive global trip offering. Supporting key initiatives such as Topdeck’s new MOVE programme which integrates health and wellbeing into the daily schedule, the Diffusion team will be coordinating influencer and media engagement throughout the year. The dedicated press office will ensure Topdeck’s extensive offering is showcased across key travel, consumer lifestyle, food and drink and health and fitness titles as well as key lifestyle bloggers and vloggers.

www.topdeck.travel
@TopdeckTravel
diffusionpr.com
@Diffusion