Today sees the launch of Chic by Choice across Europe. Chic by Choice enables women to hire dresses for a fraction of their retail price with rentals starting at £50 for a four day rental. Sourced from boutiques and department stores across the world, Chic by Choice’s catalogue features dresses from designer brands including Dior, Jenny Packham, Elie Saab, Dolce & Gabbana, Lanvin, 3.1 Phillip Lim, Etro and Peter Pilotto. Once a customer selects the style of her preference, the website will help her select the correct size as every dress is measured individually to allow for variances in brand sizes. Once the style and size has been selected, the customer specifies a delivery date, address, and the length of hire – either four or eight days. Chic by Choice dispatches two different sizes of the same dress to ensure the recipient gets a perfect fit. Once worn, Chic by Choice will collect the dresses from the same address, before dry cleaning the garments in preparation for the next customer. Currently Chic by Choice offers a collection of 150 dresses.

www.chic-by-choice.com
@chicbychoicecom