British brand Dum Dum Doughnuts has appointed Belle PR to handle its PR activity. Launched in 2013, Dum Dum Doughnuts are one of the UK’s fastest growing doughnut brands. With east London based outlets in Brick Lane, Box Park, Old Street and Westfield Stratford City, the brand is the only doughnut brand in Harrods. Dum Dum will be opening its first international outlet in Dubai by the end of 2015 with another nine UEA stores planned over the next five years. Dum Dum Doughnuts are the world’s first artisan baked doughnut / croissant doughnut brand. Made with only natural ingredients, Dum Dum offer baked (not fried) and handmade doughnuts. Doughnut flavours include Crême Brûlée, Toffee Apple, Almond Cream & Pistachio and the Zebra. Single doughnuts can be purchased for £2 and a box from £10.

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