CAN Associates has been appointed to handle the PR activity for Dum Dum Doughnuts. Launching the first ever Donutterie, Dum Dum Doughnuts is the British artisan brand bringing their natural, British version of New York’s Cronut phenomenon to the UK. Dum Dum Doughnuts offers a selection of freshly baked, handmade and significantly lower fat doughnuts, with the Dum Dum Cronut amongst their limited collection. Such is the unique baking process; Dum Dum Doughnuts are patented in Europe and the US. Dum Dum Raspberry Preserve Doughnuts contain only six grams of fat  compared to the traditional 17 grams of fat in a classic American jam donut. Following its success at Westfield Stratford Shopping Centre, creator, patisserie owner and artisan chef, Paul Hurley is launching Dum Dum Donutterie at Box Park in Shoreditch this month.

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