E-tailer I SAW IT FIRST has announced its UK launch. Launched in 2011 to fulfil a gap in the market for the apparel needs of the expat community in the UAE, the brand quickly became the “go-to” label for trend-led, fast fashion. Following investment from a private equity company specialising in hospitality and retail, I SAW IT FIRST has opened its first UK offices and warehouse in 2017, led by an experienced management team as it expands to become a certified global player in the online arena. With the newest product sourced globally from fashion capitals like London, Paris, and Milan, the collection offers a range of fresh, trend driven product for a diverse customer demographic – from frow fashionistas to casual stylers. They celebrated their UK launch this weekend with an exclusive event at Ocean Beach Ibiza. Prices start at £5.

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