Electric appoints UK PR agency

Fashion, beauty and lifestyle PR agency Brandnation has been appointed to handle UK PR for Electric. Founded by award winning hair stylist Mark Woolley, the agency’s remit includes managing all UK PR for the brand with activity to include campaign launches for trade and consumer media, blogger programme and key fashion & beauty events. In addition, Brandnation has been appointed to handle management of the UK press office as well as profile opportunities for Mark Woolley, the Electric Art Team and ongoing product placement. Electric products are sold in salon and in store exclusively at Harvey Nichols. Mark is the Global brand ambassador for brush manufacturer Denman International, a member of the L’Oreal Portfolio of Artistic Hairdressers and is active within the Fellowship for British Hairdressing. The Electric brand encompasses six bespoke salons in key cities throughout the UK, a professional award winning product range, the Electric Studio and the Electric Education Academy, hosting monthly team seminars and regular educational workshops.