ELLE redesigns British ELLE Collections AW13

 

ELLE Collections has been redesigned with the introduction of a fashion first newspaper pull-out, a Chinese shopping guide and two world exclusives. ELLE Collections has produced a special edition to target the high spending Chinese tourists in the UK. 10,000 copies have an additional London shopping guide in Mandarin Chinese which will be distributed at key hotels, airlines and tour operators. It will also be available digitally via Apple Newsstand. Overseen by ELLE UK Editor-in-Chief, Lorraine Candy, and edited by newly appointed Editor, ELLE Collections, Rebecca Lowthorpe, the hotly anticipated new look seasonal fashion magazine features a 16 page newspaper pull-out – the first for a fashion glossy – which will include a round-up of all the latest catwalk shows. The 180 page issue also showcases two world exclusive fashion stories including a never-seen-before photographic portfolio of intimate and unique self-portraits from some of the biggest designers in the fashion industry, and a limited edition pin-up poster of model Sky Ferreira, shot and art directed by Saint Laurent Creative Director Hedi Slimane. The designer photographic portfolio features 36 unique images, taken and illustrated by the designers themselves, showcasing the hands that create the clothes we covet and turn fantasy into reality. Each distinctive image celebrates the designer’s individual creativity, style and personality. They include Dolce & Gabbana, Dries Van Noten, Erdem, Christopher Kane, Roksanda Ilincic, J W Anderson, Simone Rocha, Hussein Chalayan, Giles, Isabel Marant and many more. The 594mm by 840mm Sky Ferreira poster is bound into the latest edition of ELLE Collections and will be available as a collector’s item to all readers who buy the issue.