Consumer agency instinct pr has been appointed as the retained UK PR agency for Europe’s leading merchandise e-tailer, EMP. From May 2017, instinct pr will manage all press and publicity for the UK market. The account will sit under the agency’s fashion division and be led by Head of Fashion, Suzi Spear. instinct pr will be responsible for PR campaign development and execution, strategy implementation, media relations and press office function. Key areas of focus will be brand building, generating awareness and increasing engagement around key occasions such as ComicCon, festival season and the release of the new Spider-Man film. Established in 1986, EMP was conceived by a small team in Germany who set out to start a mail order business that gave music fans the opportunity to get all their merchandise from one extensive catalogue. Today, they are Europe’s top provider of music, film, TV and video game merchandise with over 20,000 products available online from more than 2,000 bands and over 300 entertainment franchises, including Star Wars, Harry Potter, Iron Maiden, Guns N’Roses and more.

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