Ethical initiative EMG has announced the launch of its debut collection, Salvage T’s made from repurposed fabrics and prints from 15 London-based designers. Founded by designer and visual artist, Alex Noble, EMG offers sustainability through ethical fashion design, by inviting designers to lend their waste and left over print fabrics from their studios. In addition, EMG aims to raise funds and awareness for a range of charities and causes including subjects impacting the fashion industry through producing unique and exclusive designs at pop-up boutiques and exhibitions. The Salvage T’s will include repurposed garments from the fashion houses of Giles Deacon, Zandra Rhodes, Basso & Brooke, Alex Noble, Agi & Sam, Louise Gray, Alex Mattson, Martine Rose, Kit Neale, Richard Sorger, Kitty Josephs, Marcus Lupfer, Omar Kashoura, and Ashley Williams. The collection will be available during a 10 day pop-up from July 25 to August 3, supported by Carnaby, with all proceeds going to TRAID and ChildHope. EMG will be launched at a press event next month – see Fashion Insight Events.

www.emginitiative.com
@EMGINITIATIVE