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Eyewear brand EBlock appoints ZED_Comm
Eyewear brand EBlock has appointed Zed_Comm to manage its PR activities and media relations concerning the optical trade’s area for Europe and Canada. Created by Giovanni Sommavilla and Umberto Valentini in 2012, EBlock offers a collection of mono-concept correctional frames, which are characterised by their exclusive lens locking system named Easy Block allowing a rapid change of the glasses without using screws.