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Eyewear brand HOOK LDN appoints Kitch & Honey PR
Fashion PR agency Kitch & Honey PR has been appointed to handle UK PR activity for HOOK LDN. The premium unisex eyewear brand offers a range of sunglasses and opticals. The creative expression of music is at the heart of HOOK LDN. The team behind it has a celebrated history in popular culture, which inspired the idea of creating a new brand combining their knowledge and love of both music and fashion. HOOK LDN is aimed at aspirational young consumers. The brand’s mission is to fill the gap in the market by providing young consumers with high quality desirable frames made of the best materials and exciting designs, whilst keeping the price attainable. HOOK LDN is currently stocked exclusively at Harvey Nichols.
