FACETS PR, the London specialist jewellery and watch PR agency, has won the account to represent CRED Jewellery, pioneers in Fairtrade gold and silver jewellery. The agency worked with CRED on a project basis in 2015 to promote the use of Fairtrade gold and will now represent the company, which joins its growing portfolio of clients who are working with Fairtrade gold. These are Arctic Circle Diamonds, Hockley Mint, Mastercut Diamonds, the Company of Master Jewellers and Alexis Dove. CRED Jewellery is launching Fairtrade Gold and Silver collections to independent retail jewellers across the UK for the first time in 2016 as well as offering a range of Fairtrade Gold engagement rings and jewellery collections to customers through its website, the CRED store in Chichester and at its studios in London’s Hatton Garden. FACETS PR also announces the following staff changes: Head of PR, Katharine Field, will not be returning to the jewellery specialist agency following her maternity leave this year. Katharine managed the PR and media buying for FACETS PR (formerly CMJ Media) from January 2013 to February 2015. Anna Chapman remains in her role as PR Manager and Media Buyer for FACETS PR, while Becky Güth, who joined the agency last year as Account Manager, has been promoted to Account Director, Fashion Brands. Becky will be directing FACETS PR’s fashion jewellery brand accounts, which include Clogau, Trollbeads, Sif Jakobs and Nikki Lissoni.

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